ASICS

THIS CUSTOM PROJECT DISPLAYED AT VELOUR'S LONDON POP-UP STORE WAS BORN FROM THE IDEA OF RE-USING SNEAKERS, GIVING THEM A NEW LIFE THROUGH A PROCESS THAT INVOLVES COVERING THE ENTIRELY OF THE SHOE WITH A LIGHTWEIGHT COTTON FABRIC FOR ITS LATER GARMENT DYEING.
WITH A HANDCRAFTED YET MINIMALISTIC AESTHETIC, TRIES TO MERGE THE VALUES OF MY WORK WITH THOSE OF THE ASICS® BRAND AND ITS DEEP JAPANESE ROOTS.
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